SEO - Search Engine Optimization Basics - Part 1 | Find Net Solutions - Web Solutions Gold Coast

SEO Basics Part 1

SEO – Search Engine Optimization Basics – Part 1

Let’s start today with the basics of SEO search engine optimization. Then we will follow up with more specifics of SEO and what you can do to improve our Search engine ranking, in the next few issues of Effective Web Solutions for Profit – subscribe here

Google search results showing PPC and organic search listed websites

Google Search Result showing FREE Listings

Here are the stats about traffic in relationship to page order on Google from the world leading authority on Google traffic Market Samurai http://www.marketsamurai.com

The most visited website is the one at the top of the first page of search results it is Ranked No.1
Rank 1 will receive approx 3.5 times more traffic than the website directly below in Position 2
Rank 1 will receive approx 5 times more traffic than Rank 3
Rank 1 will receive approx 7 times more traffic than Rank 4
Rank 1 will receive approx 8.6 times more traffic than Rank 5

Rank 1 will receive approx 14 times more traffic than Rank 10 (last listing on the 1^st page)
As soon as you go to page 2 of the search results, the stats really blow out.

As an example let’s say you are in position No10 and you get 100 visits a week to your website. If you can optimise your website and increase the Search Engine ranking to position No.1 you will have approx 1,400 visitors a week.

Would it be worth knowing the key factors that can help you achieve this?

Great read on…

Your website is like having a shop or an information booth. The idea is to have it so we have good relevant traffic visiting your site & then we can convert that traffic into business. Seriously it is no use having the biggest, most lavish shop if you are stuck in the middle of the desert, with not traffic. So the object is to improve the traffic we get to our website.

That is where Search Engine Optimisation comes in.

Search Engines will rank your website ‘Index’ your website depending on how relevant they think your website is to the search word or search words used by the person doing the Search engine search. Unless you pay the search engine for that ranking, that is called PPC (Pay Per Click) we will leave PPC for another E-News.

Today and the next few issues we will be talking about organic listings, FREE search engine listings. Were your website will be index exactly as relevant it is in relationship to the hundreds, thousands or millions of other web pages that also have those same search words in their title, description, content or source code etc.

Search Engine Optimisation (SEO) is the process of optimising and promoting a website over the Internet for good organic rankings in search engines, with means not paying for the ranking, FREE listing.

Factors you need to consider about Relevance, as the Search engines values the following to establish the perceived relevance of your website. And these are not in any particular order and if you don’t understand what they all are that’s OK we will cover that in later issues of this Newsletter:

- page views

- Site map

- page layout

- ease of navigation

- page content (the copy)

- image naming

- website structure and source code

- page URL

- the page title

- page description

- page meta-tags

- meta keywords embedded in the page header