What Do You Mean Hosting is not Hosting?

Make your website work for you

Remember that famous TV advertisement for Castrol Oil, ‘Oils ain’t Oils Sol‘. Were the Mafia Boss demonstrates that the effectiveness of the oil is more important in the long run than the cheap upfront cost that Sol paid for a  budget oil.

Well guys hosting is the same the cheap option is not always the best solution for your business, So Hosting ain’t Hosting Guys.

What prompted me to run this article is that our help desk recently fielded a few questions about effectiveness of hosting, two that stood out were:

1. Why don’t I just host our website on my mates server at his house?
2. Why is some hosting dearer than other hosting, they all look the same?

This is all relevant to how much weight a business places on what can be the businesses most time and cost effective  means of communication and advertising.

be easy to find

Your website hosting is the space on the internet that connects your online presence, your website and emails to the world wide web. The path to the server that your website sits on needs to be a good fast reliable connection. It needs to be like a 4 lane highway not a goat track. Your website needs to be hosted in a professional data centre with an A1 rated data connection for speed of data transfer (like a 4 lane highway). The data center needs to also have full security, climate control, automated back up of data plus the server needs to have a reliable UPS uninterrupted power supply. Now this can not be done in someones spare bedroom.

You need to be found easily.

With search engine robots and spiders crawling around the web finding and listing website content. This is done constantly so the people Googling can get the best search results for their search. Now if your website has a data connection to the web like a goat track how easy would that be for search engines to index your website, as it really should be ranked.

The other point is cost of the service you are getting. Now realistically to have and maintain a professional web server does cost money. You have the constant upgrade of hardware, software, software licenses, technical personnel, customer support, plus the other costs for security, climate control, UPS etc.

Now if the hosting service is dirt cheap what aren’t you getting? Or is it that their are so many hundreds of website sharing the same hardware & software resources.

Now I am not saying go for the dearest hosting service, as the dearest service may have to be dearer because their overheads are much higher, or they are less efficient. So find the common ground between dirt cheap and really expensive. As long as you get effective web hosting & the rule of thumb is small business should expect to pay about $1 a day for quality, reliable hosting and personal customer support

As a business owner we need to ask ourselves a question or two:

• How many extra products or services do I need to sell to cover the few extra dollars a month for good support and great web hosting.
• Can I afford to have the downtime if my websites and emails crash.
• How important is having a website that is easy for search engine to find and rank & how will the increased exposure to clients help my bottom line?

If you would like to find out more about the web hosting services we provide  visit Find Net Hosting