Posts Tagged ‘Starting Smart in Business’
Starting Smart in Business
Build your market share first, then test your ideas
exert from Nett Magazine by Morris Kaplan
If you are looking to stretch your resources or capture a gap in the market, then spending lots of time planning and researching to get the perfect business model will not get you very far.
So what’s an entrepreneur to do to get his business launched, running and debugged? Ship then test. Now that’s an idea.
You won’t gain much momentum from focusing on drawing up plans before you actually launch your business. In fact, spending all your time on research has as much chance of getting you a successful business as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day.
The premise of grabbing market share first before testing your ideas, is that ‘perfect’ is the enemy of ‘good enough’.
‘Good enough’ works in the internet space. Operators run beta websites in order to test a concept, be it a new product or a new technology. Risky? Perhaps, but so too is running out of money before you generate revenue.
Now my take on Practice till your Profitable.
by Dave Cane
One thing that all people especially entrepreneurs need to practice is “If it is not a Win Win Win scenario it is NOT ON”
So if the deal is not a positive for You (the business owner), Your Client (another business or community) and any third parties it should not even be considered.
We all know some over educated dud, that has spent a lifetime reading, learning from others and not doing it them selves, not practiced it at all. Let alone producing or making a positive life for himself, positive impact the community or those around him.
Theory doesn’t cut it, unless it can be used to help others live a better life, or help sustain our planet so our kids, kids can live a better life… Yes Win Win !!
A bit like reading a book on how to swim & expect to be a competitive swimmer without getting in the water.
So start, do something, take smart advice, and fine tune and adapt your business direction for success.
If your not growing your dieing and all things change or die.
So if you want some real life advice on Website Solutions, Email Marketing, Search Engine Optimization or Social Media Marketing we are well connected with people that have years and in cases a decade plus of practical experience.
