Posts Tagged ‘SEO’

It is so inexpensive to increase your website traffic, if you know how.

One of our new clients recently asked to help increase their website traffic. Now although Find Net Solutions was handycapped by not developing the website, it was inherited from the previous web developer, we gave it a shot.

There was very little we could do to optimize the existing website for Search Engines, it looked good just not very search engine friendly.

Anyway we carried out the Google Local Listing MIN package we offer & for less than $500 our new client had an increase of 700% traffic nearly instantly.

Now this client can do much more to increase that further with out spending huge money. This same client pays True Local over $2,500 per year to help increase traffic!!

As you can see from the image that the unique visitors (not just hits) even after spending thousands only averaged 7 visitors a day. However with the help of Find Net Solutions increased that by over 700% to 53 unique visitors per day.

You can do this your self by reading this FREE ebook – http://www.findnetsolutions.com/ebook-get-found/

So what’s an entrepreneur to do to get his business launched, running and debugged? Ship then test. Now that’s an idea.

You won’t gain much momentum from focusing on drawing up plans before you actually launch your business. In fact, spending all your time on research has as much chance of getting you a successful business as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day.

The premise of grabbing market share first before testing your ideas, is that ‘perfect’ is the enemy of ‘good enough’.

‘Good enough’ works in the internet space. Operators run beta websites in order to test a concept, be it a new product or a new technology. Risky? Perhaps, but so too is running out of money before you generate revenue.

Now my take on Practice till your Profitable.

by Dave Cane

One thing that all people especially entrepreneurs need to practice is “If it is not a Win Win Win scenario it is NOT ON”

So if the deal is not a positive for You (the business owner), Your Client (another business or community) and any third parties it should not even be considered.

We all know some over educated dud, that has spent a lifetime reading, learning from others and not doing it them selves, not practiced it at all. Let alone producing or making a positive life for himself, positive impact the community or those around him.

Theory doesn’t cut it, unless it can be used to help others live a better life, or help sustain our planet so our kids, kids can live a better life… Yes Win Win !!

A bit like reading a book on how to swim & expect to be a competitive swimmer  without getting in the water.

So start, do something, take smart advice, and fine tune and adapt your business direction for success.

If your not growing your dieing and all things change or die.

So if you want some real life advice on Website Solutions, Email Marketing, Search Engine Optimization or Social Media Marketing we are well connected with people that have years and in cases a decade plus of practical experience.

On Site and Off Site SEO – part 2

As explained in Part 1 - Now there are two areas of Search Engine Optimization

• ON Site SEO that is what we can do and you can do on your website to help your Google or other search engine ranking and
• OFF Site SEO which is what is done around the internet and not on your website to increase your search engine indexing.

So to continue on from there talking about both On Site and Off Site SEO we need to remember that Search Engine can’t see pictures they only index text the wording content of a webpage. Now that is the words you can see and the words in the source code that you can’t see but Search Engines can.

So with images if you can add a title, description and tags (keywords) to them then the this give more for the search engine to index.

A tip is to try and  include the  relevant key words or key phrases in the first part of the text in regards to Titles, Descriptions and Page content.

The reason for this search engines topically only look at the first 60 characters of the Title and about 160 characters of a description, in relation ship to web page titles and descriptions.

With page content it is more beneficial to have all the fluffy descriptive non relevant words after the keyword text. So try and think like a information gathering robot and not like a fiction novelist. You can still make the content sound great just use the key words instead of Then they, the owners, etc.

These tips apply to you writing an article on your website uploading an image to your website Which is On Site SEO. With relationship with Off Ste SEO if you are uploading articles and images on Social Media websites like Twitter and Facebook or adding comments or articles on Forums or News sites.

Also relevant to both On & Off Site articles try to use correct English. This is not always possible as times you may want to catch the attention of the reader or especially spell something wrong to use the wrong spelling as a key words as well as the correct spelling.

Here is an example if you are writing an article on SEO you might consider spelling it both ways Search Engine Optimisation and Optimization. Now the largest group of people and computers think the correct spelling is IZATION and the minority would search using ISATION. This is particularly important on a .com website where color is the correct spelling, on a .com.au it is more acceptable to spell it coloUr.

I hope you got something from this article

On Site and Off Site SEO – part 1

This article was prompted by a few good customers enquiring about SEO Search Engine Optimisation. The are getting marketers trying to push different SEO packages on them, from India, Asia,UK & USA just to name the main areas..

Before you just sign up with anything Please Call Me, a two minute phone call could save you thousands and make you money. A phone call to me is a good investment, like that !!!

Most of these spammers sent emails from a yahoo or gmail account (or similar) which shows straight away they don’t even promote there own domain!!

Now there are two areas of SEO

• ON Site SEO that is what we can do and you can do on your website to help your Google or other search engine ranking and
• OFF Site SEO which is what is done around the internet and not on your website to increase your search engine indexing.

Here is a brief example I launched a website 4 weeks ago to help our local community groups and promote local businesses. The spin off for me is that we pick up local businesses that want website or email marketing solutions that are effective and affordable.

Any way http://www.HopeIslandOnline.com.au has at least one new news item a day. They are all recent and relevant & because they are Google, sends out alerts within hours in some cases showing that that article, keywords and web links have been index already. Now that is remarkable for such a young site but I am doing constant ON Site SEO. The more I submit the more the Search Engine lap it up. I also have key programming installed for SEO which is an added search engine listing accelerator.

Now one example of OFF Site SEO is that all those relevant blogs, forums, membership and news websites that are, either relevant to you because of the industry, their product or there location. Use them submit a suttle articles and make sure you have a link init back to your website.

Now if you do that with a weak, non relevant website you will get a weak result. So pick them well. Find a go getting news or blog site be part of the community and then make sure you do ON Site articles about them creating back links.

This is a key point it make them (the other website) stronger at the same time, self praise means little but when others are saying the praise it makes stronger.

Now that is just one simple way. So make the time you spend on line more productive, don’t waste it all on Facebook as every little article and back link really counts.

Hope you got something of value from this tip

If you have a question just call, I’m here to help

or send me an email from Find Net Solutions Contact Page

Good Content is Important

Good Content – is important for two reasons, Relevance to Search Engines and Relevance to website visitors.

Good Content is probably the single most important point you should remember when doing SEO, especially if you want your site to be found on the web. Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good.

For the content of your site to be good, it should be factually, as well as grammatically correct. But this is not really necessary for every site that is on the web today. However, what is important is that whatever your site is about, the content actually needs to be unique and specific so that it will appeal to people and search engines, as well as being relevant to the search words used. Moreover, it in fact needs to be particularly appealing to those people looking for information or who wants to find your site.

By having good content on your site, visitors will return and eventually these visitors who return are more likely to link to your site. Having lots of
inbound links is not only great for your site, but for search engine rankings also. It is even better if those links are from more highly ranked sites than your own.

Also, not only do you need to have good content on your site, you also need to have fresh content also. If you add new content to your site on a regular basis, you are giving your visitors more reasons for returning to it. Because of this, search engine robots will also visit your site more often as soon as they notice that you are updating it regularly. So what this means is that any new content you add, will then be indexed much quicker in the future.

Just Launched Tower Motors New Website

Find Internet and Website Solutions has just launched the Brand New Bosch Automotive Template website for Tower Motors, North Sydney.

We published the very first Bosch Automotive website template in HTML over a decade ago and they are still a good looking easy to navigate website.

The New Bosch Template website for the Automotive Bosch Service Dealers is:

• modern looking layout
• flash slide show header
• vehicle booking in form with anti spam protection
• contact page with verification code
• CMS Content Management System for easy content editing
• No website coding or programing knowledge or skill required to maintain the website
• SEO Search Engine Optimized functionality and in-bedded search feeder pinging – automatic
• article category selection for news items
• a dynamic site map generator to assist search engines to index the website better

As this is a template website it is extremely good value to other Bosch Service Dealers to adapt to their business profile

The colour scheme can also be changed to give other automotive businesses an effective affordable website solution.

This is the best way to do a website like this and especially for this application for this application for 4 key reasons

1. Fantastic value for money
2. Best Search Engine Optimized functionality built in to drive traffic faster and better than other websites
3. Modern looking
4. Easy to administer and run article of news and special offers to increase customer loyalty

A little about Tower Motors, the Complete Car Care Centre

Relevance Part A – SEO Search Engine Optimization

In the last SEO Blog,  Part 1 SEO I gave you the stats showing the commercial value between search engine ranking & how by just increasing just one position in a Google search result will drastically increase the traffic to your website.

The little tips that I will share with you over the next few issues collectively can help increase your website traffic & profitability.

As previously discussed relevance is the key to good free search engine ranking (organic listing not PPC – Pay Per Click).

Let’s talk about a few aspects of what search engines consider relevant.

Page views -
If your web site gets very little traffic then it isn’t considered by search engines as being as relevant or an authority compared to another web site that has more traffic. Even though the content may be similar.

Tip – make your web site your home page so that every time you open a new web browser your site gets a visit. To do this go to Tools, Options, Main. This tactic may not carry a lot of weight but every bit counts.

Site Map -

Search engines are placing more importance on the use of site maps. The site map is a page that lists all the pages of a web site & how they are linked. The site map can help people navigating around your web site. The site map also helps search engines to index your web site.

Google sees web sites with a site map as a web site that is probably easier for a visitor to find the relevant information they are searching for, thus site maps can help your search engine ranking.

Page Layout & ease of navigation:
A web site that has a good layout that is structured so that visitors can navigate around it easily can help with Google ranking. Google gives more love ‘Google love’ to web sites where visitors can get the relevant information easily.

The structure of the source code -
This is the code behind the page, that search engines see when they look at a web site (the stuff you don’t see) is very important as the more logical & clear the source code the easier that the search engine can read your web
site content therefore improving its ranking.

In the next article we will discuss a few more web site factors that affect the relevance of your web site.

For more information on SEO Search Engine Optimization get my book ’101 Basics to SEO for Your Website’

Want to Be 1st on Google

The smartest investment in off page Search Engine Optimization is the SEO Domination Program and the SEO Professional campaign. Click on the SEO Domination logo (banner image) and find out how we can drastically increase traffic at a fraction of the cost if attempted by anyone else. This has proven as the best investment in website SEO and the best value program globally.

Another great investment should be in you and your knowledge with my book ‘’101 Basics to SEO for Your Website’

As well as you need to regularly tune your on site  (on your website) Search Engine Optimization, stay tuned to learn more, if you would like an evaluation on what On Site SEO tactics can help you contact us today

Search Engine Optimization Domination Campaign

SEO – Search Engine Optimization Basics – Part 1

Let’s start today with the basics of SEO search engine optimization. Then we will follow up with more specifics of SEO and what you can do to improve our Search engine ranking, in the next few issues of Effective Web Solutions for Profit – subscribe here

Here are the stats about traffic in relationship to page order on Google from the world leading authority on Google traffic Market Samurai http://www.marketsamurai.com

The most visited website is the one at the top of the first page of search results it is Ranked No.1
Rank 1 will receive approx 3.5 times more traffic than the website directly below in Position  2
Rank 1 will receive approx 5 times more traffic than Rank 3
Rank 1 will receive approx 7 times more traffic than Rank 4
Rank 1 will receive approx 8.6 times more traffic than Rank 5

Rank 1 will receive approx 14 times more traffic than Rank 10 (last listing on the 1^st page)
As soon as you go to page 2 of the search results, the stats really blow out.

As an example let’s say you are in position No10 and you get 100 visits a week to your website. If you can optimise your website and increase the Search Engine ranking to position No.1 you will have approx 1,400 visitors a week.

Would it be worth knowing the key factors that can help you achieve this?

Great read on…

Your website is like having a shop or an information booth. The idea is to have it so we have good relevant traffic visiting your site & then we can convert that traffic into business. Seriously it is no use having the biggest, most lavish shop if you are stuck in the middle of the desert, with not traffic. So the object is to improve the traffic we get to our website.

That is where Search Engine Optimisation comes in.

Search Engines will rank your website ‘Index’ your website depending on how relevant they think your website is to the search word or search words used by the person doing the Search engine search.  Unless you pay the search engine for that ranking, that is called PPC (Pay Per Click) we will leave PPC for another E-News.

Today and the next few issues we will be talking about organic listings, FREE search engine listings. Were your website will be index exactly as relevant it is in relationship to the hundreds, thousands or millions of other web pages that also have those same search words in their title, description, content or source code etc.

Search Engine Optimisation (SEO) is the process of optimising and promoting a website over the Internet for good organic rankings in search engines, with means not paying for the ranking, FREE listing.

Factors you need to consider about Relevance, as the Search engines values the following to establish the perceived relevance of your website. And these are not in any particular order and if you don’t understand what they all are that’s OK we will cover that in later issues of this Newsletter:

-         page views

-         Site map

-         page layout

-         ease of navigation

-         page content (the copy)

-         image naming

-         website structure and source code

-         page URL

-         the page title

-         page description

-         page meta-tags

-         meta keywords embedded in the page header

-          internal links

-         external links

-         reciprocating links

-         naming of links, internal, external & reciprocating

-         age of the website

-         Is it perceived as an authority website, blog, news & RSS feeds

-         website submissions & pings

If you are not already sign up for our FREE e-News ‘Effective Web Solutions for PROFIT’

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