Posts Tagged ‘A Weber’
A Weber Valentines Day Tips
Subscriber, Will You be My Valentine?
by Rebecca Swatze – A-Weber
Relationships are hard work. It doesn’t matter what kind; they’re all equally tough. Parents, spouses, friends, business partners, customers – all need to be treated kindly and with respect.
If you want to build a new relationship or keep an existing one strong, you need to open the lines of communication and truly make an effort to get to know the other person.
This Valentine’s Day, embrace email marketing and show subscribers how much you love them by using these relationship building tips with your next campaign.
Court Your Subscribers
If you have an email campaign that aims to promote and sell a product, remember that just because your visitors sign up to your list does not necessarily mean that they will purchase your product. Seduce them, entice them, educate them and above all be polite.
Don’t expect subscribers to buy after they receive your first email. Sometimes it takes a little longer to convert an interested reader into an advocate or a customer.
Flirt or Tease Them
You know how great your product is, and your subscribers will no doubt love it once they purchase. Subtly let them know what they are missing out on by including little bits of information about the product in your emails.
Be brief! Don’t spill the beans in your message, but rather provide enough information to make them want to click through to your website to learn more. The whole point of your email is to get subscribers to your landing page, which you then use to make the sale.
Personalize Your Love Letter
It’s not always appropriate, but personalization can make your email more conversational and friendly.
This doesn’t mean you should use the {!firstname_fix} variable ten times throughout your email.
Instead, include other readily available information, such as the website they visited when they signed up. This can validate the trust that they placed in you initially when they signed up to your list.
Send Some Conversation Hearts
Communication is crucial to any successful relationship. The easiest way to communicate with a friend or partner is to talk.
Conversation is personal, and often the best way to sway someone’s opinion. Use your messages to engage subscribers in conversation. Address them genuinely, like you would address a friend, and request their feedback.
Track Cupid’s Arrow
We all keep tabs on the ones we love. Always use click tracking in your messages to determine which links subscribers are clicking on.
Knowing which links subscribers liked and clicked on will help you communicate better. You can even segment your list based on their participation later.
They Love You, They Love You Not…They Love You!
Give your subscribers one more reason to love you by sending beautiful emails. Try one of our new Valentine’s Day templates!
Email Marketing Made Easy with Lightboxes
Trigger a Lightbox Web Form With a Link or Button
Posted by Marc Kline – A Weber
A lightbox is one way you can grab your visitors’ attention – it appears above your web page and shades everything else out.
We (A Weber) offer the lightbox as an option in our Web Form Generator. Once a page loads, the form installed on it appears above it. For some, this is great – a way to really catch the visitor off-guard with an offer to sign up for your email marketing campaign.
This insert and the examples of Lightboxes are from Dave Cane – Find Net Solutions
Hotel Club Discount Accommodation Deals
... Hotel Club Deals and Rates to Go Deals are examples of websites that use our inexpensive, professional option of I Frame technology. The I Frame website instantly mirrors the Main website, (in this case Hotel Club and Rates to Go) while using the I Frame’s domain name, URL, title, description, keywords and key phrases, ideal for B2B programs , Internet Marketing campaigns and collecting names and email addresses for newsletters and promotions.
The two I Frame websites Hotel Club Deals and Rates to Go Deals also use light
Rates to Go Last Minute Hotel Accommodation
box name capture forms, an option of A Weber email marketing programs. The light box acts like a Pop up and the great news is the lightbox is not effected by Pop Up Blockers. A Weber Lightbox forms can be set on a timer delay to display a pre determined number of seconds after the website displays. You can also determine the frequency the Light Box form will appear to a visitor, every time they visit or once a day etc….
Well, one man’s treasure is another man’s “annoying pop-up”. Some just don’t like them and there’s no convincing. They don’t want something that appears unexpectedly.
Does this describe you? Then I wonder how you might feel about a lightbox that appears only when a visitor does expect it – and asks for it.
An Alternative to the Automatic Pop-Up
When we (A Weber) recently re-did the Web Form Generator, the project’s lead developer, Dan, unsurfaced a neat option. By copying and pasting in some JavaScript above your form, you can set a button or link to trigger the loading of a lightbox, thereby preventing some of the possible pains of pop-ups while preserving a lot of the good stuff.
Find out more from AWeber’s Knowledge Base
