SEO – Search Engine Optimisation Solutions

SINCE MID 2010 there are 2 distinct areas of Searches aspects with Special Requirements for Optimization

• Local Search – Google Local Business Listings – Google Places / Google Maps
  
• Traditional Information Search - information searches that is not location specific

We need to be mindful of:

• On site SEO - improving components within your website for better ranking
• Off site SEO -improving your website’s external (in other sections of the internet) links, descriptions, keywords, tags, articles, images, videos, for better SEO ranking
• Geo Listing – geographically target the motivated customers searching for local goods & services
• NEW & FREE Google Local Listings – these FREE pages, are the top listings with a Google map & red map points you see in a Google Local search eg Hair Dressers Helensvale – Want a FREE Step by Step Tutorial, download ‘Get Found! How to Top Google’s Local Listings’

Google Local Listings : more details at – www.findnetsolutions.com/seo/geo-local-google-listing/

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Want a FREE Step by Step Tutorial, download ‘Get Found! How to Top Google’s Local Listings’

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Traditional Search Engine Optimization (SEO) is the process of optimizing and promoting a website over the Internet for good organic rankings in search engines, with means not paying through the nose for the ranking. Other important factors when optimising a website, includes the page layout, the content and structure of the website’s copy and, the HTML meta-tags, page description and page title.

The website ranking and the speed a website is indexed with a search engine can also be drastically affected on how & where the website is submitted to search engines. To understand how search engine search results are displayed using Google as the example the top two results and the listed results down the right hand side of the page are paid adverts. They pay Google to be there & that is what is called PPC Pay Per Click advertising.

The website listing down the left hand side of the page (except the top two listings) are free listings and they appear in order of what the search engine deems as the most relevant to the words used in the search. Another key factor in making a website seem more relevant to search engines is the number of links there are to other websites that are also relevant to the search words used.

Also the number of reciprocating links you have to your website from other websites that are relevant to your topic or industry.

Geo Listing – With our local search marketing program, Geo Listing Service helps your business stand out and geographically target the motivated customers searching for local goods & services. This is an affordable alternative to PPC or Yellow Pages advertising for local business.

Find Net Solution is an enviable position to have world class software for analyzing Keywords and Key phrases. By using Market Samurai we help new and existing clients pin point their target market and make their website more profitable.

This software does 4 things – Determines Relevance of keywords – Shows Traffic for that niche market – Shows Competition for Keywords & phrases – Commercial Value of the keywords or phrase to establish if a PPC campaign is viable and the cost to get that traffic.

SEO Search Engine Optimization needs to be done on an ongoing basis to improve your search engine rankings, Google especially is always looking for fresh content as well as links to your site from established third parties and well respected websites. Contact us today for an evaluation of your website.