Archive for the ‘Smart Business’ Category
A Weber Valentines Day Tips
Subscriber, Will You be My Valentine?
by Rebecca Swatze – A-Weber
Relationships are hard work. It doesn’t matter what kind; they’re all equally tough. Parents, spouses, friends, business partners, customers – all need to be treated kindly and with respect.
If you want to build a new relationship or keep an existing one strong, you need to open the lines of communication and truly make an effort to get to know the other person.
This Valentine’s Day, embrace email marketing and show subscribers how much you love them by using these relationship building tips with your next campaign.
Court Your Subscribers
If you have an email campaign that aims to promote and sell a product, remember that just because your visitors sign up to your list does not necessarily mean that they will purchase your product. Seduce them, entice them, educate them and above all be polite.
Don’t expect subscribers to buy after they receive your first email. Sometimes it takes a little longer to convert an interested reader into an advocate or a customer.
Flirt or Tease Them
You know how great your product is, and your subscribers will no doubt love it once they purchase. Subtly let them know what they are missing out on by including little bits of information about the product in your emails.
Be brief! Don’t spill the beans in your message, but rather provide enough information to make them want to click through to your website to learn more. The whole point of your email is to get subscribers to your landing page, which you then use to make the sale.
Personalize Your Love Letter
It’s not always appropriate, but personalization can make your email more conversational and friendly.
This doesn’t mean you should use the {!firstname_fix} variable ten times throughout your email.
Instead, include other readily available information, such as the website they visited when they signed up. This can validate the trust that they placed in you initially when they signed up to your list.
Send Some Conversation Hearts
Communication is crucial to any successful relationship. The easiest way to communicate with a friend or partner is to talk.
Conversation is personal, and often the best way to sway someone’s opinion. Use your messages to engage subscribers in conversation. Address them genuinely, like you would address a friend, and request their feedback.
Track Cupid’s Arrow
We all keep tabs on the ones we love. Always use click tracking in your messages to determine which links subscribers are clicking on.
Knowing which links subscribers liked and clicked on will help you communicate better. You can even segment your list based on their participation later.
They Love You, They Love You Not…They Love You!
Give your subscribers one more reason to love you by sending beautiful emails. Try one of our new Valentine’s Day templates!
SEO Basics Part 1
SEO – Search Engine Optimization Basics – Part 1
Let’s start today with the basics of SEO search engine optimization. Then we will follow up with more specifics of SEO and what you can do to improve our Search engine ranking, in the next few issues of Effective Web Solutions for Profit – subscribe here
Google Search Result showing FREE Listings
Here are the stats about traffic in relationship to page order on Google from the world leading authority on Google traffic Market Samurai http://www.marketsamurai.com
The most visited website is the one at the top of the first page of search results it is Ranked No.1
Rank 1 will receive approx 3.5 times more traffic than the website directly below in Position 2
Rank 1 will receive approx 5 times more traffic than Rank 3
Rank 1 will receive approx 7 times more traffic than Rank 4
Rank 1 will receive approx 8.6 times more traffic than Rank 5
Rank 1 will receive approx 14 times more traffic than Rank 10 (last listing on the 1st page)
As soon as you go to page 2 of the search results, the stats really blow out.
As an example let’s say you are in position No10 and you get 100 visits a week to your website. If you can optimise your website and increase the Search Engine ranking to position No.1 you will have approx 1,400 visitors a week.
Would it be worth knowing the key factors that can help you achieve this?
Great read on…
Your website is like having a shop or an information booth. The idea is to have it so we have good relevant traffic visiting your site & then we can convert that traffic into business. Seriously it is no use having the biggest, most lavish shop if you are stuck in the middle of the desert, with not traffic. So the object is to improve the traffic we get to our website.
That is where Search Engine Optimisation comes in.
Search Engines will rank your website ‘Index’ your website depending on how relevant they think your website is to the search word or search words used by the person doing the Search engine search. Unless you pay the search engine for that ranking, that is called PPC (Pay Per Click) we will leave PPC for another E-News.
Today and the next few issues we will be talking about organic listings, FREE search engine listings. Were your website will be index exactly as relevant it is in relationship to the hundreds, thousands or millions of other web pages that also have those same search words in their title, description, content or source code etc.
Search Engine Optimisation (SEO) is the process of optimising and promoting a website over the Internet for good organic rankings in search engines, with means not paying for the ranking, FREE listing.
Factors you need to consider about Relevance, as the Search engines values the following to establish the perceived relevance of your website. And these are not in any particular order and if you don’t understand what they all are that’s OK we will cover that in later issues of this Newsletter:
- page views
- Site map
- page layout
- ease of navigation
- page content (the copy)
- image naming
- website structure and source code
- page URL
- the page title
- page description
- page meta-tags
- meta keywords embedded in the page header
- internal links
- external links
- reciprocating links
- naming of links, internal, external & reciprocating
- age of the website
- Is it perceived as an authority website, blog, news & RSS feeds
- website submissions & pings
If you are not already sign up for our FREE e-News ‘Effective Web Solutions for PROFIT’
Have you got my book ‘101 Basics of Search Engine Optimization for your Website’
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101 Basics to Search Engine Optimization
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- by David Cane of Find Net Solutions
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As an added bonus with this book, 101 Basics of Search Engine Optimization for Your Website, you have a FREE subscription to the Find Net Solutions e-Newsletter ‘Effective Web Solutions for Profit’. The newsletter will cover some Advanced Search Engine Optimization Techniques that will strengthen and accelerate your website ranking with Google and other search engines.
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Email Marketing Made Easy with Lightboxes
Trigger a Lightbox Web Form With a Link or Button
Posted by Marc Kline – A Weber
A lightbox is one way you can grab your visitors’ attention – it appears above your web page and shades everything else out.
We (A Weber) offer the lightbox as an option in our Web Form Generator. Once a page loads, the form installed on it appears above it. For some, this is great – a way to really catch the visitor off-guard with an offer to sign up for your email marketing campaign.
This insert and the examples of Lightboxes are from Dave Cane – Find Net Solutions
Hotel Club Discount Accommodation Deals
... Hotel Club Deals and Rates to Go Deals are examples of websites that use our inexpensive, professional option of I Frame technology. The I Frame website instantly mirrors the Main website, (in this case Hotel Club and Rates to Go) while using the I Frame’s domain name, URL, title, description, keywords and key phrases, ideal for B2B programs , Internet Marketing campaigns and collecting names and email addresses for newsletters and promotions.
The two I Frame websites Hotel Club Deals and Rates to Go Deals also use light
Rates to Go Last Minute Hotel Accommodation
box name capture forms, an option of A Weber email marketing programs. The light box acts like a Pop up and the great news is the lightbox is not effected by Pop Up Blockers. A Weber Lightbox forms can be set on a timer delay to display a pre determined number of seconds after the website displays. You can also determine the frequency the Light Box form will appear to a visitor, every time they visit or once a day etc….
Well, one man’s treasure is another man’s “annoying pop-up”. Some just don’t like them and there’s no convincing. They don’t want something that appears unexpectedly.
Does this describe you? Then I wonder how you might feel about a lightbox that appears only when a visitor does expect it – and asks for it.
An Alternative to the Automatic Pop-Up
When we (A Weber) recently re-did the Web Form Generator, the project’s lead developer, Dan, unsurfaced a neat option. By copying and pasting in some JavaScript above your form, you can set a button or link to trigger the loading of a lightbox, thereby preventing some of the possible pains of pop-ups while preserving a lot of the good stuff.
Find out more from AWeber’s Knowledge Base
Effective Web Solutions for PROFIT
Be Smart – Stay Informed with e-News ‘Effective Web Solutions for PROFIT’
Subscribe NOW, using the A-Webber Email Marketing Opt-in Newsletter Program
Find Net Solutions ‘Effective Web Solutions for PROFIT‘ will be some awesome information with e-News subscribers during 2010. We will help you Increase your Profit from your website and other online activitie
| We will help you Increase your Profit from your website and other online activities.
The experts from Find Net Solutions and our Affiliates and those in our
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Why to NOT Delegate
4 Reasons to NOT Delegate in the New Year
Find Net Solutions received this from our affiliate, Stomper Net and thought we should share it.
This Article is by Melanie Benson Strick, from Stomper Net
Melanie Strick from Stomper Net
The New Year is just around the corner and with it comes all kinds of great advice about what you should be doing to achieve your goals. How about what you should not be doing? As the go-to person in this industry on productivity, profit explosion and business optimization, I’m here to say that some people just SHOULD NOT delegate.
Curious?
Here are four reasons why you should absolutely, positively NOT delegate or outsource to expand your business this year:
1. The idea of making more money is revolting.
Making Money is Revolting
Why allow other people to help you get more money making tasks done? That’s just silly! You love staying stuck exactly where you are because you must do everything yourself. I mean come on, money doesn’t grow on trees so why should you wisely invest it in capable, hard-working, efficient associates who help you achieve more in a week than you normally do in a year?
Even if you could see proof that learning how to hire “A” players to manage your social media, update your website, handle your organic SEO strategies would free you up to triple your income, why bother with stuff like that when you’ve got so much to do today, right?
2. Doing tasks that suck the life out of you is the highlight of your day.
Doing tasks that SUCK
When you wake up you are ecstatic knowing that you’ll get to update your bookkeeping records or spend 2 – 3 hours answering routine questions from tire-kickers who never plan to buy. But the highlight of your day – filing! Why, cause it’s an excellent use of your time. Who wouldn’t want to spend countless hours putting papers in folders when they could be putting together a launch strategy that could results in over $100k in revenue?
Then there are your personal favorites…the tasks that make you feel like a Mac truck ran over you. You know the ones ….you feel completely exhausted afterwards. As you dig into these tasks (if you ever get to them) you think how luck you are to be an entrepreneur with all this freedom. Why would you ever want to spend most of your time doing things that make boat-loads of money?
3. Perfection, not progress, is the only route for you.
You are committed to getting things done yourself — correctly. Can you really trust someone else to do things right (I mean really what does Bill Gates know about delegation…he’s the genius in the business.) As you release every product perfectly with great pride, you somehow overlook the consequence of this choice – it takes you 5 – 10 times longer to get things done.
delegate and outsourcing brings easier profits
Even though you are frustrated with your slow progress you fear handing things off to someone else. You witness your peers who have discovered the secrets to hiring “A” players soaring to new heights and wonder what must be wrong that you can’t get these same results.
The last option is to buy the content straight-out. You can get a ghost-writer to produce it and still make a hefty little profit in the process.
Again, no matter what path you take, make sure you’re producing content that people are actually willing to pay for.
4. Sleep and a social life are highly over-rated!
Who needs sleep, right? There is so much to do you can barely get a few winks at night let alone actually meet your friends for a nice evening out. Family? Who are they? Oh those people who walk up and down your hallway waiting for you to come out and have dinner together.
Don’t they understand that you have hundreds of tasks to accomplish in record time and you don’t have anyone to help you out? Not that you couldn’t – you just have your head in the weeds and you haven’t yet seen the brilliance in slowing down, hiring some capable people and multiplying your accomplishments in record time.
All silliness aside, why on earth should an entrepreneur delegate or outsource? Because it’s how you create a business that can grow into six figures and beyond, profitably, without losing your mind!
When you pay attention to the business owners who consistently generate high six and seven figures, you’ll notice the one thing they all have in common is: they don’t do it alone.
The key is not just delegating to the cheapest labor either. What works is learning how to hire people who will take tasks off your plate so you can focus on doing what you do best! And that requires a system of identify the right tasks to hand off, the right people who can do the job, and the right delegation techniques to ensure the tasks are done correctly the first time.
Stay tuned over the next few weeks I’ll be sharing with you some of my insider secrets to exponentially growing your revenue and results through delegation and outsourcing!
Seasons Greetings - Find Net Solutions wishes you a profitable new year
SEO Domination
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SEO with Find Net Solutions for Google Indexing
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SEO Search Engine Optimization needs to be done on an ongoing basis to improve your search engine rankings, Google especially is always looking for fresh content, links and articles as well as links to your site from established third parties and well respected websites.
Each one of your SEO campaigns are setup from scratch, to target your key phrases. Our team is located in India and they are fully equipped with the latest SEO knowledge and tools to help you with your campaigns. Many of the steps are done by hand in-house to maximize effectiveness. Once you place your order you will be allocated a support officer who will work personally with your account.
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